Continuing Transaction - Best Buy (BBY) (9/15/2009)

It would seem that I always have to be traveling the week before or the week after expiration. This has thus far presented a difficult decision on how to deal with positions that are in-the-money when nearing expiration as the decision has to be made to roll them up and out, or close the position early in order to open a new one. For Best Buy, the decision was made after earnings were announced causing the stock price to drop about 7% from a high of 41 pre-earnings announcement to around 39. With an upcoming dividend, relatively good option premiums, and my continued belief in future earnings potential, I decided to roll the position out at the same strike for the next month, while also purchasing a protective put to guard against a continued drop in the stock as well as a general drop in the market. The new profit/loss info is below:

6/12/2009 -- Bought 100 BBY @ 37.54
6/12/2009 -- Sold To Open 1 BBY July $39 Call @ 1.54
6/12/2009 -- Bought To Open 1 BBY June $35 Put @ 0.6
6/18/2009 -- Bought To Close 1 BBY July $39 Call @ 0.50
6/18/2009 -- Sold To Close 1 BBY June $35 Put @ 1.1
6/23/2009 -- Sold To Open 1 BBY July $38 Call @ 0.20
7/2/2009 -- Dividend @ 0.14
7/18/2009 -- Call Expired
7/20/2009 -- Sold To Open 1 BBY August $38 Call @ 0.65
8/12/2009 -- Bought To Close 1 BBY August $38 Call @ 0.6
8/12/2009 -- Sold To Open 1 BBY September $39 Call @ 1.20
9/15/2009 -- Bought To Close 1 BBY September $39 Call @ 1.52
9/15/2009 -- Sold To Open 1 BBY October $39 Call @ 2.39
9/15/2009 -- Bought To Open 1 BBY October $32 Put @ 0.35

The important purchase metrics are below for insight into possible profit and loss (these all include commissions):
Stock Purchase Cost: $3660.00

Possible Max Upside: 14.19%

Annualized Max Upside: 40.8%